Top 5 Reference Apps Performance in New Zealand Q4 2023

In Q4 2023, the top 5 reference apps in New Zealand showcased varied performance metrics across downloads, revenue, and active users. Data from Sensor Tower reveals intriguing trends for these applications.

Google Translate maintained a steady presence with weekly downloads fluctuating between 2.3K and 3.1K, peaking at 3.1K in late September. Active users exhibited a slight decline from 135.9K to 128.2K over the quarter.

The Bible app saw weekly downloads ranging from 1K to 1.3K, with a noticeable peak at 1.3K during the last week of December. Active users experienced a general decline from 71K to 69K, with a peak of 82.1K in mid-October.

For PlantAI: Identifier & Diagnose, weekly revenue showed significant growth, starting from $5 in late September and reaching $386 by mid-December. Downloads also increased, peaking at 514 in early November. Active users grew steadily from 178 to 1.16K by the end of December.

Ancestry: Family History & DNA experienced consistent weekly revenue, with figures ranging from $1.6K to $2.2K, peaking in mid-October. Weekly downloads varied between 455 and 841, with the highest downloads recorded in the last week of December. Active users increased from 1.7K to 2.1K throughout the quarter.

Freeview TV Guide showed a notable peak in downloads at 2K in late October, followed by a decline to 454 by the end of December.

For more detailed insights and data, visit Sensor Tower's platform.